<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Welch Words Limited]]></title><description><![CDATA[From employer brands and EVPs to award-winning recruitment campaigns and commercial websites, I create the words that bring your brand to life.]]></description><link>https://www.welchwords.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 17 Oct 2026 21:15:57 GMT</lastBuildDate><atom:link href="https://www.welchwords.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[And now, the end is near...]]></title><description><![CDATA[It seems like I've spent my whole life writing. First as a kid, writing short stories. Then as a teenager, agonising over angst-ridden poetry. At university I wrote articles for the student newspaper, alongside essays on European history. And as a radio journalist, I wrote reports on everything from crime to rugby and football matches. Eventually, I stumbled into recruitment communications - and I've stayed there for the past 39 years. But now, as I approach my 65th birthday, it's time to...]]></description><link>https://www.welchwords.com/post/and-now-the-end-is-near</link><guid isPermaLink="false">697882e2adc80b1a8aa177c8</guid><category><![CDATA[Copywriting]]></category><category><![CDATA[Writing]]></category><category><![CDATA[Recruitment marketing]]></category><category><![CDATA[Employer branding]]></category><category><![CDATA[Creative]]></category><category><![CDATA[Advertising]]></category><category><![CDATA[Creativity]]></category><pubDate>Wed, 28 Jan 2026 14:46:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ebe568_2bbf543cb66349839edd9f22d9fcb42b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Phil Welch</dc:creator></item><item><title><![CDATA[Forget Grammar - Real Writing Comes From the Gut]]></title><description><![CDATA[Somewhere in the dark and dusty depths of my memory, there lies a piece of English homework I completed when I was about 11 years old. The details elude me, but it was definitely some kind of creative writing assignment, in which I’d written a certain line: “One moment I was walking through the school gates – then the next thing I know, I’m flat on my back with Bully McMeanieface looming over me.” Pretty good, right? It’s a wonder I wasn’t nominated for the 2006 Booker Prize. But what...]]></description><link>https://www.welchwords.com/post/forget-grammar-real-writing-comes-from-the-gut</link><guid isPermaLink="false">68f1228260ceb7e0d1002483</guid><category><![CDATA[Copywriting]]></category><category><![CDATA[Writing]]></category><category><![CDATA[AI]]></category><category><![CDATA[Artificial Intelligence]]></category><pubDate>Mon, 20 Oct 2025 09:28:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dd5547_01ab1ecb9e9b4b9eb43d172a0245e1ab~mv2.png/v1/fit/w_465,h_279,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vi Welch</dc:creator></item><item><title><![CDATA[VIDEO: The Recruitment Clichés that Ruin Your Copy]]></title><description><![CDATA[Sorry not sorry - you won't nab top talent with overused empty platitudes. Welch Words tailors our voice to your client, creating fresh copy that jumps off the page.]]></description><link>https://www.welchwords.com/post/video-the-recruitment-clich%C3%A9s-that-ruin-your-copy</link><guid isPermaLink="false">68665fa3d7f2edd2bba85c9d</guid><category><![CDATA[Copywriting]]></category><category><![CDATA[Writing]]></category><category><![CDATA[Recruitment marketing]]></category><category><![CDATA[Employer branding]]></category><category><![CDATA[Creative]]></category><category><![CDATA[Advertising]]></category><category><![CDATA[Creativity]]></category><category><![CDATA[Video]]></category><pubDate>Thu, 03 Jul 2025 10:53:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ebe568_d9d66c8168454984a2b3fee9b64fa6d5~mv2.png/v1/fit/w_1000,h_718,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vi Welch</dc:creator></item><item><title><![CDATA[It’s Artificial Intelligence, not Artificial Imagination]]></title><description><![CDATA[I’ve been hearing a lot recently about the impact of AI on the creative industries. In the music industry, there are major concerns about intellectual property and copyright. In the visual arts, AI is being used to develop paintings, drawings and even sculptures. And, of course, in advertising and marketing, AI is giving clients the means to come up with their own campaigns.]]></description><link>https://www.welchwords.com/post/it-s-artificial-intelligence-not-artificial-imagination</link><guid isPermaLink="false">68484d90f8ea9f0b5610d94b</guid><category><![CDATA[Copywriting]]></category><category><![CDATA[Writing]]></category><category><![CDATA[Recruitment marketing]]></category><category><![CDATA[Employer branding]]></category><category><![CDATA[AI]]></category><category><![CDATA[Artificial Intelligence]]></category><category><![CDATA[Creative]]></category><category><![CDATA[Advertising]]></category><category><![CDATA[Creativity]]></category><pubDate>Tue, 10 Jun 2025 16:20:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ebe568_57fae1499ab845caad0882793e0f7394~mv2.jpg/v1/fit/w_891,h_523,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Phil Welch</dc:creator></item><item><title><![CDATA[Employer branding is nothing new]]></title><description><![CDATA[If you Google ‘What is employer branding?’, you get this answer: “Employer branding is the strategy an organization uses to manage its...]]></description><link>https://www.welchwords.com/post/employer-branding-is-nothing-new</link><guid isPermaLink="false">6836e9d15769d7bf1fb5782d</guid><pubDate>Wed, 28 May 2025 11:12:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ebe568_09a4367621944d539633b86805c24c0d~mv2.jpg/v1/fit/w_602,h_602,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Phil Welch</dc:creator></item><item><title><![CDATA[When it comes to recruitment marketing, don’t control your emotions]]></title><description><![CDATA[People talk about being 'emotive' in advertising. To me, that means creating messages that are full of the emotion you want to spark. ]]></description><link>https://www.welchwords.com/post/don-t-control-your-emotions</link><guid isPermaLink="false">681b17c10ac880cb16678793</guid><category><![CDATA[Copywriting]]></category><category><![CDATA[Writing]]></category><category><![CDATA[Recruitment marketing]]></category><category><![CDATA[Employer branding]]></category><pubDate>Wed, 07 May 2025 10:07:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ebe568_b5b56e01b32e492e9ae29d3ca854de11~mv2.png/v1/fit/w_493,h_700,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Phil Welch</dc:creator></item><item><title><![CDATA[Aging, Artificial Intelligence, and What to Expect from 2025]]></title><description><![CDATA[As another calendar gets tossed in the recycling bin of history, what can we expect as we crack the seal on our brand new yearly planners?]]></description><link>https://www.welchwords.com/post/aging-artificial-intelligence-and-what-to-expect-from-2025</link><guid isPermaLink="false">67813748d37d60514a1d323b</guid><category><![CDATA[Copywriting]]></category><category><![CDATA[Writing]]></category><category><![CDATA[Recruitment marketing]]></category><category><![CDATA[AI]]></category><category><![CDATA[Artificial Intelligence]]></category><pubDate>Fri, 10 Jan 2025 15:39:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dd5547_7c9b4190a8d2412f8c805f7536603d2c~mv2.png/v1/fit/w_941,h_646,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vi Welch</dc:creator></item><item><title><![CDATA[Paying by the Word? Don't Expect Good Writing]]></title><description><![CDATA[A short and well-edited piece of writing usually carries a greater impact - and takes far more time to craft. Here's why.]]></description><link>https://www.welchwords.com/post/paying-by-the-word-don-t-expect-good-writing</link><guid isPermaLink="false">673df3ce901fa448e8171fbe</guid><pubDate>Wed, 20 Nov 2024 14:54:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dd5547_4d4cbac0cbcb4a3cb753c61c949c07c4~mv2.jpg/v1/fit/w_1000,h_579,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vi Welch</dc:creator></item><item><title><![CDATA[Does winning awards actually matter?]]></title><description><![CDATA[It’s awards season – in our industry, at least. Last week it was the Recruitment Marketing Awards (where we were winners, in case we...]]></description><link>https://www.welchwords.com/post/does-winning-awards-actually-matter</link><guid isPermaLink="false">67372ab233f336791ac9bd2f</guid><category><![CDATA[Copywriting]]></category><category><![CDATA[Writing]]></category><category><![CDATA[Recruitment marketing]]></category><category><![CDATA[Employer branding]]></category><category><![CDATA[Awards]]></category><pubDate>Fri, 15 Nov 2024 12:00:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dd5547_5e33e900fb2347d889742c7520ca889c~mv2.png/v1/fit/w_612,h_409,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Phil Welch</dc:creator></item><item><title><![CDATA[Welch Words - winning awards. Again.]]></title><description><![CDATA[At Welch Words, we were delighted to hear last week that a project we’d been part of had won a prestigious industry award. Last year, in...]]></description><link>https://www.welchwords.com/post/welch-words-winning-awards-again</link><guid isPermaLink="false">672b582db004f680233b2bb2</guid><pubDate>Wed, 06 Nov 2024 12:00:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ebe568_656b25e4caba4192b9a8e0156e657f00~mv2.jpg/v1/fit/w_300,h_169,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Phil Welch</dc:creator></item><item><title><![CDATA[Video Games that Made Me a Better Writer (Part 2/2)]]></title><description><![CDATA[So, video games. Believe it or not, I’m a big fan. It’s weird how that still somehow feels somewhat taboo for a fully-grown adult to say,...]]></description><link>https://www.welchwords.com/post/video-games-that-made-me-a-better-writer-part-2-2</link><guid isPermaLink="false">65a4f7dc18abf9f19033e25c</guid><pubDate>Mon, 15 Jan 2024 09:20:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dd5547_8a906e2b14504b9f9448bbb533a0ef55~mv2.jpg/v1/fit/w_800,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vi Welch</dc:creator></item><item><title><![CDATA[Video Games that Made Me a Better Writer (Part 1/2)]]></title><description><![CDATA[If we’re being honest, video games and good writing don't have a richly entwined history. When games were at their earliest and most...]]></description><link>https://www.welchwords.com/post/video-games-that-made-me-a-better-writer-part-1-2</link><guid isPermaLink="false">656e299912f751664e934eea</guid><pubDate>Tue, 05 Dec 2023 12:12:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dd5547_ab97e5fe385649a38c1953a288e517c7~mv2.jpg/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vi Welch</dc:creator></item><item><title><![CDATA[How to work from home when you almost certainly have undiagnosed ADHD]]></title><description><![CDATA[Hi, my name’s Vi, and I hate my brain. I struggle with quite a few symptoms of ADHD. If you’ve ever seen me using digital timers for...]]></description><link>https://www.welchwords.com/post/how-to-work-from-home-when-you-almost-certainly-have-undiagnosed-adhd</link><guid isPermaLink="false">65649cc3bad46847ed40f8ed</guid><pubDate>Mon, 27 Nov 2023 13:43:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dd5547_6af3025eb2c1471e99c0b72da7b4ba52~mv2.png/v1/fit/w_1000,h_667,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vi Welch</dc:creator></item><item><title><![CDATA[When I became a copywriter, I started writing poetry - and so should you.]]></title><description><![CDATA[What are words worth? Simple etchings on a page given life by the breath of thought. Or uttered with meaning specifically wrought upon...]]></description><link>https://www.welchwords.com/post/when-i-became-a-copywriter-i-started-writing-poetry-and-so-should-you</link><guid isPermaLink="false">6554b02f9bc26fc395407c3a</guid><pubDate>Wed, 15 Nov 2023 12:12:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dd5547_706a5049fba74b62bfa8fc7fbb01ae16~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vi Welch</dc:creator></item><item><title><![CDATA[Copywriter vs AI - Is ChatGPT Better At My Job Than Me?]]></title><description><![CDATA[Back in 2017, I went to the cinema to watch Blade Runner 2049, a sequel to Ridley Scott’s classic dystopian Sci-Fi film that envisioned a...]]></description><link>https://www.welchwords.com/post/copywriter-vs-ai-is-chatgpt-better-at-my-job-than-me</link><guid isPermaLink="false">653a8297f7da77e9198cec7a</guid><category><![CDATA[AI]]></category><category><![CDATA[Artificial Intelligence]]></category><pubDate>Thu, 26 Oct 2023 15:29:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dd5547_933cd912a0a347918ea6866da2d087a8~mv2.png/v1/fit/w_1000,h_895,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vi Welch</dc:creator></item><item><title><![CDATA[Vi Welch - The Long Road to Copywriting Contentment]]></title><description><![CDATA[It's fair to say that the first job I ever wanted, was to be a writer. My dad has been in copywriting for as long as I’ve been alive (and...]]></description><link>https://www.welchwords.com/post/vi-welch-the-long-road-to-copywriting-contentment</link><guid isPermaLink="false">6527bb751b34f901fdb215e6</guid><category><![CDATA[Copywriting]]></category><category><![CDATA[Writing]]></category><category><![CDATA[Recruitment marketing]]></category><category><![CDATA[Employer branding]]></category><pubDate>Thu, 12 Oct 2023 12:45:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dd5547_d3b4c96f17fe46769a4d60dea9bf0bd5~mv2.jpg/v1/fit/w_1000,h_607,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vi Welch</dc:creator></item></channel></rss>